Digital Identity Is King: 5 Ways a .ART Domain Sets Artists Apart
[Sponsored] Change is the only constant in life—and our biggest challenge and adventure is learning how to adapt to it. When the pandemic forced artists and creators to make the transition from in-person to online, many found that it was much easier with a strong online identity.
Everything starts with a name. While none of us had the choice when it came to our given names, we have total liberty and space for creativity when it comes to our digital identities. Just like writers adopt pseudonyms and singers invent the most striking names for their bands, every artist can give their personal career the best chance of growing with the right, one-of-a-kind naming.
This is where .ART comes in. It offers unique website names that will set you apart from the rest of the crowd and win against the digital “white noise.” By choosing yourname.ART as your digital identity, you create a point of entry for all the enquiries about your professional background, work, and projects.
Here are 5 ways having a .ART domain can help you build your digital identity.
1: Domain Name Is the Perfect Identifier
Art, in its deepest sense, has no borders or geographical designation. Likewise, a true artist is a global creator by definition. While a geographical or organization-type domain zone will be limiting, .ART is the perfect identifier. Understood in all languages, it easily communicates what you really are. Due to the domain zone’s relatively young age, there is a high chance you can find an absolute perfect match for your art project even when it’s currently unavailable elsewhere—at an affordable price.
Moreover, according to recent reports, having art-related content placed in a .ART domain zone creates a synergetic effect and might improve your SEO results when moving to .ART from other domain extensions.
2: Your Space, Your Rules
A website on .ART can be anything: a point of entry for all social media accounts, an online portfolio, a marketplace that generates a revenue stream, or a cool name for your NFT. As a website owner, you are the only one deciding on its content, which is especially important in times of censorship and other institutional regulations.
3: Expand Your Horizons
One of the biggest conundrums faced by artists when exhibiting offline is where to do it. The potential number of visitors, status, and costs are all part of the tricky equation. Digital space will always have more flexibility and potential for promotion or audience growth.
4: Enhanced Online Presence
In a world of an ongoing battle for media presence, it’s extremely important to get your name out there. Word of mouth is still a powerful tool of recognition, the effect of which can be amplified through the use of digital. .ART provides an opportunity for its adopters to have their artwork and announcements shared across regularly visited global .ART channels including blogs, newsletters, and social media accounts—driving traffic to your website.
5: All-in-One Benefits
.ART domain is more than just a website name. .ART offers a range of tools that streamline development for both newcomers and professionals. With .ART, you can use a free website builder, set up email accounts, and have the same domain set up as an easy-to-remember blockchain wallet address.
More Details: Get the digital identity for your creative personality
Case Studies
SteveMiller.ART
Steve Miller is a multi-media artist, who makes paintings, screen prints, artist books, and sculptures. Through his art he explores the influence of science and technology on modern culture.
WHY HE CHOSE .ART
“I wanted to create a new notion of what my artist website is going to be. Stevemiller.art creates a new kind of excitement and within that, I can own the freedom to create something new.”
Steve Miller
Multi-media artist
HilbrandBos.ART
Hilbrand Bos is a fashion illustrator, designer, and musician who lives in Amsterdam. He has a few National Geographic covers under his belt and is currently working on a cartoon project with Universal Studios. His website is a gallery in its own right. Full of animated GIFs and rough sketches of his work, it makes one scroll to see more and get a deeper understanding of the artist’s interests and skill.
Why HE CHOSE .ART
“It looks nice and professional to use www.hilbrandbos.art. It contains only what it should, the two things I have to offer: my personality and my art.”
Hilbrand Bos
Fashion illustrator and designer
bitforms gallery
Based in San Francisco and New York, bitforms gallery represents established, mid-career, and emerging artists critically engaged with new technologies. Spanning the rich history of media art through its current developments, the gallery’s program offers an incisive perspective on the fields of digital, internet, time-based, and new media art forms.
Why THEY RECOMMEND .ART
“I’ve been telling my artists to get .ART because .com is related to commerce and business and .ART immediately puts you in a place that people understand you in the art platform.”
Steven Sacks
Founder, bitforms gallery
Yugen.ART
Yugen is the title of a moving-image artwork by Martha Fiennes, film director, writer, and artist. Fiennes explores “the boundaries of a radical new medium to create a visual and meditative exploration into perceptions of reality”
Why SHE CHOSE .ART
“What I think is very compelling about .ART is that it offers artists like myself a safe space, a domain name, in which you know that your work is absolutely owned by you in terms of registration and documentation.”
Martha Fiennes
Filmmaker and artist
ShenWei.ART
Shen Wei is a Chinese-American choreographer, painter, and director who resides in New York City. Widely recognized for his defining vision of an intercultural and interdisciplinary mode of movement- based performance, Shen Wei creates original works that employ an assortment of media elements, including dance, painting, sound, sculpture, theatre, and video.
Why HE CHOSE .ART
“People who go to .ART have the same passion about life through art that I do, so I can connect with my audience.”
Shen Wei
Artist
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